Disco Donnie Presents: Global Scale
From local events to international festival operations with UDX automation
Handling massive traffic spikes during festival ticket launches
Zero downtime during major festival launches and peak traffic
Advanced security measures blocking scalping attempts
Increased revenue through dynamic pricing and analytics
Client Background
Disco Donnie Presents is an award-winning electronic dance music event production leader founded by veteran promoter James "Disco" Donnie Estopinal in 1994. With over 20 million tickets sold across 20,000+ live events in more than 100 markets worldwide, DDP has established itself as a pioneer in the EDM industry. The company produces nearly 1,000 club events annually across the U.S., Mexico, Canada, and Panama, and is renowned for iconic festivals including Ubbi Dubbi, Freaky Deaky, Paradise Blue, Lights All Night, Sunset Music Festival, Something Wonderful, Something Wicked, and Sun City Music Festival.
UDX's partnership with Disco Donnie Presents began in 2015, when the rapidly growing event company needed technical solutions to handle increasing website traffic and ticket sales. What began as performance optimization quickly evolved into a comprehensive technology partnership spanning website development, ticketing systems, marketing automation, and data analytics.
As the company entered a critical growth inflection point, they faced significant technical challenges: their ticketing systems struggled with traffic spikes during major festival launches, manual processes couldn't scale with their rapid international expansion, and security concerns threatened their ambitious growth plans. DDP needed a technology partner who could not only solve these immediate issues but also build a foundation for future global growth.
Our Partnership Journey
A timeline of innovation and growth with Disco Donnie Presents since 2015
Initial Platform Optimization
Implemented HHVM and advanced caching strategies that reduced server CPU load from 350% to 180% and cut request processing time by 50%. These optimizations were crucial for handling high-traffic festival ticket launches.
Initial partnership established
Sun City Music Festival Digital Experience
Developed the Sun City Music Festival website with advanced theme customization and implemented a comprehensive marketing automation system. Created an automated content purging system for CloudFront to ensure attendees always received the latest event information.
Launched Labor Day 2016 in El Paso
Something Wonderful & Something Wicked Platforms
Created strategic social media and content marketing platforms for Something Wonderful and Something Wicked festivals. Implemented strategic tweeting schedules and audience engagement tools that increased attendee anticipation and ticket sales by 28%.
28% increase in social media engagement
Freaky Deaky Cross-Stage Event System
Developed a robust, flexible event system using WordPress and React, integrating essential features for multi-stage ticketing and enhanced attendee experience. The system streamlined event management processes and improved overall operational efficiency.
51 hours of work over 32 days
Freaky Deaky Event Management & Ticketing Suite
Created a comprehensive solution for festival management, integrating advanced technologies for improved user experience and operational efficiency. The platform optimized CloudFront behavior to increase hit rates and resolved issues with the accordion widget for seamless user experiences.
Launched May 2021
Ember Shores Festival Interactive Platform
Developed an innovative interactive platform integrating AR, event management, and analytics to enhance user experience. This pioneering project leveraged React Native, Node.js, WebGL, and AR technologies to create an immersive festival experience unlike any other.
165 hours of work delivered within four months
Event Management System Enhancement
Enhanced the event management system with a focus on security, usability, and AWS integration. The project saw the deployment of 643,807 lines of code, reflecting both the scale of the solution and the meticulous attention to detail, with key milestones including the integration of a multi-festival management system.
January to April 2022
Ongoing Strategic Partnership
Continued evolution of the platform with enhanced security features, real-time analytics dashboards, and seamless integration with third-party ticketing systems. Our partnership has expanded to include comprehensive digital strategy and technology implementation across all Disco Donnie Presents properties.
$65,260 in revenue from ongoing services
Challenges & Solutions
Manual Ticket Management
Manual ticket management processes unable to handle growing event volume, creating bottlenecks during peak sales periods and limiting growth potential.
Custom Event Platform
Implemented a comprehensive event platform with automated ticketing and processing workflows, enabling seamless handling of multiple concurrent events.
Website Traffic Spikes
Website infrastructure struggling to handle ticket-sale traffic spikes, resulting in slowdowns and potential lost sales during critical festival launch periods.
Robust Cloud Infrastructure
Deployed robust cloud infrastructure capable of handling 100,000+ simultaneous users with elastic scaling during peak traffic periods, ensuring consistent performance.
Limited Data Insights
Limited data insights for optimizing event performance, making it difficult to make data-driven decisions about marketing, ticket pricing, and audience engagement.
Real-time Analytics Dashboard
Developed a real-time analytics dashboard for event performance optimization, providing actionable insights on ticket sales, marketing campaign effectiveness, and audience demographics.
Security Concerns
Rising security threats and fraud attempts targeting ticket sales systems, particularly during high-profile festival launches, threatening revenue and brand reputation.
Advanced Security Protocol
Implemented advanced security protocols to detect and prevent fraudulent transactions, including real-time monitoring, machine learning for behavior analysis, and multi-layered verification.
Festival Digital Experiences
UDX has designed and developed custom digital experiences for Disco Donnie Presents' flagship festivals since 2015, creating immersive online platforms that drive ticket sales and enhance attendee engagement.
Ubbi Dubbi Festival
Complete site rebuild with advanced ticketing integration, artist management system, and real-time updates for multiple stages.
Freaky Deaky Festival
Developed front-end with animated elements and interactive stage schedule, integrated with custom ticketing API.
Sunset Music Festival
Created immersive landing page with custom festival countdown and social media integration.
Something Wicked
Developed artist showcase and lineup announcement system with animated reveals.
Ember Shores
Built AR-enhanced festival platform with interactive venue map and real-time updates.
Common Technical Features Across Festival Platforms
Advanced Ticketing
Custom ticketing integration with payment processing and real-time inventory management
Artist Management
Comprehensive artist database with performance scheduling and automated content updates
Analytics Dashboard
Real-time performance tracking with user engagement metrics and conversion analytics
Security Features
Advanced fraud prevention with bot detection and suspicious transaction monitoring
Elastic Scaling
Cloud infrastructure that automatically scales during high-traffic periods to maintain performance
Mobile Optimization
Responsive design with dedicated mobile features and offline capabilities for event attendees
Business Impact
Operational Efficiency
Reduced operating costs by 42% through process automation and cloud infrastructure optimization.
Global Expansion
Expanded from 25 to 100+ markets through scalable technology infrastructure.
Ticket Sales Growth
Increased ticket sales by 35% through improved UX and seamless checkout processes.
Festival Promotion
Custom promotional materials and digital assets created for various Disco Donnie Presents festivals throughout our partnership.
"UDX has been an essential partner in our global growth. Their technology solutions have allowed us to scale rapidly while maintaining the high-quality digital experiences our fans expect. From ticketing systems to festival websites, they've consistently delivered solutions that solve real business problems."
Ready to scale your entertainment business?
Learn how UDX can help you handle massive traffic spikes, implement secure ticketing systems, and create immersive digital experiences for your events.