Red Door Company: Digital Transformation
Revolutionizing real estate with seamless MLS integration and advanced property search
Lightning Fast
3x faster load times with optimized cloud infrastructure and Elasticsearch implementation.
Precise Matching
98% search accuracy with advanced filtering and geospatial capabilities for perfect property matches.
Mobile Optimized
Responsive design with touch-friendly interfaces for agents in the field and clients on the go.
Transformative Results
Our partnership with Red Door Company has delivered measurable improvements across all key performance indicators
Managed through our integrated MLS platform
Precise property matching with advanced filtering
Optimized platform performance for customer satisfaction
Higher user interaction through intuitive interface design
"The metrics speak for themselves. Since implementing the new platform, our agents have been able to match clients with properties faster and more accurately than ever before. The technology has become a key differentiator for our agency in a competitive market."
Robert Thompson
CEO, Red Door Company
About Red Door Company
A technology-forward real estate agency transforming the property market
Red Door Company Headquarters - Raleigh, NC
Property Search Interface
Leadership Team
Company Profile
Background
Red Door Company is a premier real estate agency in the Triangle region of North Carolina, specializing in residential and commercial properties. Founded in 2005, the company has established itself as a technology-forward agency that leverages digital solutions to provide exceptional service to clients and agents alike.
Partnership Journey
UDX's partnership with Red Door Company began in 2015, when the agency needed a robust solution to handle MLS integration, property listing management, and advanced search capabilities. What started as a platform optimization project quickly evolved into a comprehensive technology partnership spanning over 7 years.
Technical Challenges
As the company expanded its market presence, they faced significant technical challenges: their property database struggled with scale, search functionality lacked precision, and manual processes couldn't keep pace with their growth. These challenges threatened to limit their expansion and competitive edge in the market.
Founded: 2005
Raleigh, North Carolina
Our Partnership Journey
A comprehensive timeline of innovation and growth with Red Door Company since 2015
Initial Platform Optimization
Implemented performance optimizations that reduced server load and processing time by 50%. These improvements were crucial for handling the growing database of property listings and increasing website traffic.
"The initial optimizations UDX implemented transformed our platform's performance, allowing us to handle twice the traffic with half the server resources."
Server Performance Dashboard
50% reduction in processing time
MLS Integration Platform
Developed a unified MLS integration platform that synchronized data from multiple sources, ensuring property listings were always up-to-date. This eliminated manual data entry and reduced listing errors by 95%.
"The MLS integration platform eliminated countless hours of manual data entry and virtually eliminated listing errors. It was a game-changer for our operations."
MLS Integration Dashboard
95% reduction in listing errors
Advanced Search & Filtering
Implemented a sophisticated search and filtering system allowing users to find properties with unprecedented precision. Custom taxonomies for neighborhoods, schools, and amenities improved the user experience and increased engagement by 42%.
"The advanced search capabilities have transformed how our clients find properties. The precision and speed have become major competitive advantages."
Advanced Search Interface
42% increase in user engagement
Mobile-First Redesign
Completely redesigned the platform with a mobile-first approach, ensuring optimal experience across all devices. The responsive design increased mobile engagement by 64% and improved conversion rates for on-the-go property searches.
"The mobile redesign arrived just in time as our mobile traffic surpassed desktop. Agents can now showcase properties on tablets during showings with perfect responsiveness."
Mobile-First Interface
64% increase in mobile engagement
Elasticsearch Implementation
Implemented Elasticsearch to provide lightning-fast search results across the growing property database. This upgrade dramatically improved performance, enabling complex queries and instantaneous results with 98% search accuracy.
"The Elasticsearch implementation was a quantum leap for our platform. Search results that used to take seconds now appear instantly, even with complex filtering."
Elasticsearch Dashboard
98% search accuracy achieved
Challenges & Solutions
The journey to transform Red Door Company's digital presence through innovative technology solutions
Challenge: MLS Integration Complexity
In 2016, Red Door Company faced a critical turning point. With operations expanding across three states, their agents were spending up to 15 hours weekly manually updating property listings from different MLS providers.
Each regional MLS had unique data structures, APIs, and update schedules. This fragmentation led to inconsistent property information, outdated listings, and frustrated agents who couldn't keep pace with market changes.
"We were losing deals because our listings weren't updating fast enough. In real estate, timing is everything, and we were always a step behind."
Fragmented MLS Systems
Multiple disconnected data sources causing inefficiencies
Solution: Unified MLS Integration Platform
Our team developed a custom MLS integration platform that revolutionized how Red Door Company managed property data. The solution created a single source of truth that automatically synchronized with multiple providers.
The platform's intelligent data normalization engine transformed disparate data formats into a consistent structure, ensuring property information remained accurate regardless of its source.
Automated Synchronization
Hourly updates from 5 regional MLS providers with zero manual intervention
Smart Data Normalization
Custom algorithms standardize property data across different sources
Intelligent Error Handling
Proactive notification system for failed updates with auto-retry capabilities
Unified MLS Platform
Centralized data management system with automated updates
Challenge: Search Performance at Scale
By 2020, Red Door Company's property database had grown to over 500,000 listings. Their existing search infrastructure couldn't handle this scale, with complex queries taking 10+ seconds to complete.
Analytics revealed that 68% of users abandoned searches before seeing results. In the competitive real estate market, this performance issue was directly impacting conversions and revenue.
"Our agents were embarrassed to show clients our website because the search was so slow. We were losing business to competitors with faster platforms."
Solution: Elasticsearch Implementation
In 2022, we implemented a comprehensive Elasticsearch solution that transformed the search experience. The new system delivered sub-second query response times even for the most complex filters and search parameters.
Our implementation included custom analyzers specifically designed for real estate terminology and location-based search, enabling intuitive natural language queries like "three-bedroom homes near Central Park with a garage."
98% reduction in search response time
Geospatial Search
Radius and polygon-based property searches with precise location filtering
Faceted Filtering
Real-time dynamic filters that update as users refine their search criteria
"The new search system has completely transformed how our clients find properties. What used to take minutes now happens instantly."
Challenge: Outdated Mobile Experience
By 2021, mobile traffic had grown to represent 67% of Red Door Company's website visits, but their platform was designed primarily for desktop users. The mobile experience was cumbersome and difficult to navigate.
Property images were slow to load on mobile connections, search filters were difficult to access, and the checkout process for scheduling viewings was nearly impossible on smaller screens.
Solution: Mobile-First Redesign
We implemented a complete mobile-first redesign of the Red Door Company platform, prioritizing speed, usability, and conversion optimization for on-the-go users.
The new design featured adaptive image loading, streamlined search filters, and a simplified scheduling process that could be completed in under 30 seconds on any device.
Increase in mobile conversions
App store rating
Reduction in bounce rate
Transforming
Real Estate Search
The impact of our partnership on Red Door Company's digital platform
Platform Performance
Red Door Company's platform now handles peak traffic loads with ease, delivering lightning-fast property information to potential buyers and renters regardless of database size or concurrent users.
Michael Chen
CTO, Red Door Company
"The performance improvements have been nothing short of transformative. Our agents can now provide real-time information to clients during property tours, enhancing the customer experience dramatically."
Response Time Improvement
Key Performance Improvements
- Elasticsearch implementation reduced query time by 73%
- Image optimization reduced page load time by 67%
- CDN implementation improved global access speeds by 82%
Client Testimonials
"Our agents can now access detailed property information in seconds, making their showings significantly more productive. The improved search capabilities have revolutionized how we match clients with their dream homes."
Sarah Reynolds
Head of Sales, Red Door Company
"The platform's mobile responsiveness has been a game-changer for our agents in the field. They can now provide accurate, real-time information to clients during property tours without any technical delays."
Thomas Jackson
Lead Agent, Red Door Company
Property Search Experience
The reimagined search interface delivers accurate property matches with unprecedented speed and precision, enhancing the experience for both agents and clients.
Advanced Search Interface
Filtering and matching properties with precision
Database Performance
500K+ property listings
Technical Features
Key technologies implemented in the Red Door Company platform that deliver exceptional performance and user experience.
Platform Capabilities
MLS Integration
Seamlessly connects with multiple MLS systems to provide up-to-date property listings with daily synchronization.
Elasticsearch Engine
Advanced search capabilities with complex queries, fuzzy matching, and geographic filtering for precise property matching.
Mobile-First Design
Responsive platform that delivers optimal experience across all devices with touch-friendly interfaces for agents in the field.
Cloud Infrastructure
Scalable AWS architecture that automatically adjusts to traffic demands, ensuring consistent performance during peak times.
Image Optimization
Automatic image processing and CDN delivery for fast loading of high-quality property photos across all devices.
Analytics Dashboard
Comprehensive reporting on user engagement, search patterns, and property interest to guide business decisions.
Platform Architecture
The Red Door Company platform leverages a modern microservices architecture with specialized components for MLS integration, property search, and user experience optimization.
At the core of the system is an Elasticsearch cluster that powers the property search capabilities, surrounded by specialized services for data synchronization, image processing, and user management.
The platform's cloud infrastructure ensures seamless scaling during peak usage periods, with automatic provisioning of additional resources when needed to maintain consistent performance.
Video Highlights
Hear directly from the Red Door Company team and industry experts about our partnership and the innovations in real estate technology.
"Reliability" | Red Door Company
Todd Crenshaw and Greg Dewitt of the Red Door Company speak on the importance of reliability when it comes to hiring technology vendors like UDX.
Duration: 1:49
Real Estate & MLS Data Enrichment | UDX Talks
UDX founder Andy Potanin and CEO Eric Sopp discuss the technology their team developed for clients in the real estate industry, focusing on MLS data enrichment and search optimization.
Duration: 25:41